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Unique Selling Proposition Teleseminar on CD:
Asking and Getting Premium Pricing

What if you never had to match pricing ever again?

Your bank is in trouble if…

  • you don’t KNOW what makes your bank different.

  • your people can’t easily and precisely articulate what makes you different.

  • your people can’t defend higher premiums without feeling squeamish.
  • you don’t have multiple USPs (Unique Selling Propositions) for your bank, departments, and every single product and service

Roxanne will share with you the knowledge that she has gained over years of studying and implementing the marketing principles and techniques of the best marketers in the country.  Roxanne will provide you with the secrets with you of how to create powerful and effective USPs that will have your competitors wondering why they’re losing deals to you in spite of low-balling your pricing.

In the Profit-Rich Unique Selling Proposition (USP) Teleseminar™ Roxanne will give you the no-fail template for creating powerful, kick-butt USPs to:

  • Uncover the principles of a killer USP

  • Give your people the words to sell you, your products, and your services

  • Identify areas that command premium pricing

  • Attract profitable customers

  • Keep you out of the price war once and for all

Roxanne Emmerich is the most in-demand transformation agent in financial services today due to her astonishing ability to create profound change. Repeatedly and predictably, she helps clients double, triple, and quadruple their growth rates within six months. Hundreds of clients have doubled their customer satisfaction scores within 30 days of one session with her.

Roxanne is the CEO of The Emmerich Group, whose client list includes the top-performing financial services firms in the country—and those that are wildly committed to being on that list. One of her previous books, Profit-Growth Banking, has been repeatedly referred to as the “bible of successful banking.”

As a result of her record-breaking careers in both banking and brokerage, she was regularly asked to share her strategies with colleagues at industry conferences. Years later, Sales and Marketing Management magazine named her as one of the twelve most requested speakers in the nation for her ability to create immediate and profound transformation.

Unique Selling Proposition Teleseminar
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