What if there was a far better way? What if your financial institution could grow—even when your market didn’t?

What if you could be in a position to never have to match a competitor’s rates again ? What if the deposit struggle was only a problem for other banks, but not yours?

Impossible?

Only if you think so.

For the masses of bank executives who believe these things are impossible, they couldn’t be more right. And that’s okay.

Why? Because it opens up opportunities for those who are sure that if they decide to challenge conventional wisdom, they can, in fact, thrive while others struggle.

Look at Southwest Airlines. Listed by Money magazine as the No. 1 performing stock in America for the last 30 years, they seem oblivious to the fact that they’re in the airline industry.

Don’t they know it’s impossible to never have a down quarter? Shouldn’t someone point out to them it’s impossible to grow and prosper while their competitors are on a rotating schedule of bankruptcy filings?

And so, my friends, this magazine is for those who KNOW that there is always room for thinking smarter, executing better, and rewriting the rules. For those who know it is a “hoot” to win.

I KNOW that ANY bank can have an extraordinary and sustainable turnaround—regardless of market conditions. Many don’t believe it’s possible. And for them, it’s not.

Which path will you choose?

--Roxanne Emmerich

Download Extraordinary Banker Issue 1 in pdf format