Extraordinary Banker™
Extraordinary Banker™ Issue 4, 2006
By Roxanne Emmerich, CSP, CMC

His exact words were, “You walk into almost any bank in America and it feels like a morgue where the employees look at you like you weren’t invited to the funeral.”

He was leading a public seminar with hundreds of people from all industries. The scary part was that all heads nodded in agreement.

It’s true. Most banks do NOT have it “goin’ on.”

But, you know it when you see it. And when you see it, you want it. That magnetic energy that you feel by simply walking into the lobby, the feeling that says, “These people love what they do—and they’ll love me and take good care of me.”

And people WILL pay more and bring all their accounts when they encounter one of the few banks that have it “goin’ on.”

In this edition, we’re starting a new column named “Banks That Have It Goin’ On” in which we’ll highlight banks that are doing great things to make themselves stand out. Any bank can be highlighted, so please send us your success stories for future editions.

J.J. Blake, this edition’s Extraordinary Banker, will tell you how he collected $520,000 in fee income on one loan within a few short weeks of starting his sales process. Not bad. He has created a system that put his growth and profits on steroids...and he’s only just begun.

Ford Saeks will show you how to increase the ROI on your marketing dollars by following a no-cost formula to do your own marketing makeover.

And Dr. John Molidor, “The Practical Shrink,” will help you get to the root cause of low performance by identifying the most common roadblock to high performance—passive-aggressive behavior in the workplace.

Enjoy these ideas to help you go further down the path of becoming a bank that has it "goin' on."