Sales Marketing Why Almost Every Bank is Dead Wrong in Their Sales Process Banks have been putting “sales culture” at the top of their priority list for almost three decades. However, only a handful of banks have a sales culture that actually works. So, with the FDIC saying that the banking industry has lost over 85 percent of its market share during the last 100 years, the pressing question is: Why?
Sales Marketing Whips and Chains Don’t Work Like They Used To It used to be easy to manage sales people. All you had to do was chain them to their desks and whip them into making a targeted number of calls. It was a numbers game. The people who made the most calls tended to have the best sales. The more controlling and fear producing you could be to your sales people, the better the results you were likely to have.