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Sales Marketing
Why Almost Every Bank is Dead Wrong in Their Sales Process
Banks have been putting “sales culture” at the top of their priority list for almost three decades. However, only a handful of banks have a sales culture that actually works. So, with the FDIC saying that the banking industry has lost over 85 percent of its market share during the last 100 years, the pressing question is: Why?
Sales Marketing
Whips and Chains Don’t Work Like They Used To
It used to be easy to manage sales people. All you had to do was chain them to their desks and whip them into making a targeted number of calls. It was a numbers game. The people who made the most calls tended to have the best sales. The more controlling and fear producing you could be to your sales people, the better the results you were likely to have.
Sales Marketing
Why Almost Every Bank is Dead Wrong With Their Strategic Planning Process
It’s been around for decades. The old strategic planning model. You head to the retreat center. Wear khakis. Revise the mission statement until it reads “To be a leading provider of financial services in a four-county area with outstanding customer service, high-quality products, and above rate of return to our stakeholders.” THEN, after that useless exercise, you do the SWOT analysis and create the list of goals with deadlines.
Sales Marketing
No More Snake Oil Sales
Whether you are in direct sales, answer the phone for your company, or program computers, a large part of your job every day includes selling. You may be selling your ideas to a peer or boss, or selling a tangible product to your customers, but you are always selling.
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