Are you a bland commodity? IF so, you’re not going to get massive referrals and people talking about why you’re great.
In a seminar recently, I know many tables had ideas they wanted to share to an exercise I gave them. So, instead of asking who wanted to go first, I asked, “Whooo’s hot?”
Suddenly, everyone as on their feet.
What did they do? They yelled, they whistled, they cheered, they stomped their feet. And when they realized that every other table of ten was also yelling, whistling, cheering, and stomping, what do they do?
They yelled, whistled, cheered, and stomped louder.
The point of the exercise is to practice the fine art of commanding attention. We all know—or at least I hope we do—that the old marketing strategy of blending in with your competitors is long dead. Making your bank as much as possible like every other white-columned, green-visored bank may have worked in the 1950s, but it’s certain death in the 21st century.
So what’s the alternative to blending in? STANDING OUT! Seth Godin calls it the “purple cow” concept. See one white heifer and you’ve seen ’em all. But a purple cow—now there’s something to write […]