Accountability is a funny thing. Everybody wants it from their team, but accountability for what?
Accountability for attendance?
For work completed?
For “doing what you say you’ll do?”
Sure, but those aren’t game changers…
What you really want is accountability for RESULTS.
Without RESULTS, you have nothing more than a social club with the added benefit of a bi-weekly gift of money.
But how do you create accountability for results?
We’ve found that there are 5 steps…
In today’s video, you’ll discover all 5.
You’re in luck…
At conference, after conference, after conference, when I speak to audiences of bank executives the talk lately has been “culture, culture, culture.”
Much ado about culture…why?
There’s good reason. Culture is proven to be the leading predictor of YOUR future growth and profitability.
Read that again…
CULTURE is PROVEN to be the LEADING PREDICTOR of future growth and PROFITABILITY.
Take that in for a moment.
That’s a scary statement for most bankers, heck for most business leaders anywhere. Most think culture is this touchy-feely,
Truly depressing really…
Imagine if you came to work for two decades…busted your hump and looked back over your 20-year career, only to discover you’d made absolutely no progress.
What a waste…
That’s exactly what our beloved industry can do right now.
Turn around and reflect on the last two decades…and realize that as a group, no progress has been made in cross-sales success.
Not a lick!
For decades the industry average has hovered around a too-low-to-admit-publically 2.2 cross-sales per new account.
So, on average, banks are capturing just 1/8th of the relationship with each new customer.
So, I’m curious…
How much is your branch lobby traffic down in the last 5 years?
Second question: Are your personal bankers getting out of the branch, into the community where the customers are? Or, are they waiting for them to walk in the door? (It’ll be a long wait.)
The behaviors and skills that made your best personal bankers successful for the last 30-years won’t help them going forward.
They’ll need a different and new set of skills, starting with absolute mastery of cross-sales. If they don’t make the shift, they’ll fail (and you may just go down with them).
What I’m about to say to you is sales heresy…
The most successful sales people don’t actually “sell.”
That’s right. They don’t sell.
They facilitate buying.
You’re thinking, “But wait Roxanne, that’s just semantics.”
If that’s true, then ask yourself… “Are 100% of your people comfortable with (and using) the sales script your last sales trainer taught them?”
Of course they’re not…because that kind of “selling” (really just clever manipulation) is uncomfortable for most and, when taken to the extreme…unethical.
Yet, in bank after bank, after bank (hundreds now),
Ever been asked by one of your commercial lenders to match rate to “win the business?”
Does the sun rise in the east?
When we see this happen we can predict, with clock-like precision exactly what’s causing the epidemic…
The lenders are measured on the wrong things. And when you measure the wrong things, you get wrong behaviors.
In today’s video I show you the “invisible link” between your lenders’ job descriptions, how you’re measuring their progress and how often you’re caving in to price pressure, instead of winning the PREMIUM YOU DESERVE…
Click here to download the Team Selling Checklist
Inside this 14 point checklist you’ll discover:
There’s this myth in community banking…
It goes like this:
“Sales is hard. Sales is uncomfortable. It feels, well, salesy…”
If it feels like sales, you’re doing it WRONG!
Sales is, more than anything else about service.
You SERVE the customer by asking great questions, delivering deeper understanding and guiding them to the best possible solution for their specific situation…
Today’s video show you exactly how to do all of that…
But before you go watch it, you might just want to grab a new tool we just released…
It’s called the Team Selling Checklist and it’s for community banks who are making the shift to “team selling” (and you should).
Have you seen the latest study showing that community bank customers rank rate and price as the #1 criteria for choosing their bank?
Me neither…because it doesn’t exist…
Yet, the “myth” that price is the paramount concern for your customers runs rampant inside community bank sales teams.
The real research shows that price is only 5th on the list of considerations for most customers…
So why then do they ask for your rate, before asking anything else…?
Simple. If they’re asking that question, your prospects know no other way to tell your bank from another.
“Loan demand dried up.”
“I’m too busy to develop business.”
“Nobody told me.”
Most workplaces are filled with the “busy without results” people. Those folks feel that a well-crafted excuse is a fine replacement for results any day. Worse yet, it doesn’t even occur to them that organizations that allow “excuse crafters” to ply their trade end up freezing everybody’s salary, cutting bonus pay, AND eventually…ceasing to exist.
Contrast that to the super performers…the ones who always hit all the goals and all their targets. And they always find a way to go above and beyond.