How to Get Newly Acquired Team Members Aligned and Profitable—FAST



I believe everyone wants to be good at what they do.

In this episode, I’ll show you how to avoid the two years of “we they” game playing that happens after an acquisition that robs the deal of any potential of a positive ROI.

If you’re the kind of leader:

  • Who has already done a few acquisitions that went fairly well, stay tuned. I’ll show you how to drastically decrease the risk of a future acquisition going bad, so you can have peace of mind.


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How to Avert the After-Acquisition Customer Drain



I believe you deserve to hang on to the customers you just paid for in an acquisition.

In this episode, I’ll show you how you can avoid the customer run off that is “accepted” as the “way it is” and instead, hang on to those customers AND make them profitable.

If you’re the kind of leader:

  • Who has already had an acquisition and lost over 20% of the customers you paid for, you’ll be thrilled to know that it doesn’t have to happen ever again.
  • If instead,

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4 No-Fail Steps to Prepare Your Team and Organization for an Acquisition



I believe a good acquisition should be “normalized” in within a quarter—and quickly profitable.

In this episode, I’ll share with you a few elements of a system we use with our clients that has allowed for them to normalize the culture and get everyone playing nice in the sandbox together within a week and assure the acquisition hits its financial expectations that first year.

If you’re the kind of leader:

  • Who feels like you have your marketing, hiring and sales franchise systems optimized and creating a powerful predictable result,

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3 MUST-Do Steps to NEVER Miss Prior to an Acquisition.



I believe everyone goes into an acquisition hopeful.

Unfortunately, for too many banks, the acquisition becomes a profit-sucking, culture destroying, two-year battle of “we versus they.”

In this episode, I’ll show you how to protect yourself from what could be an acquisition nightmare or one that isn’t profitable for years.

If you’re the kind of leader:

  • Who has had several acquisitions already and your team has a “we’ve got this” attitude, you’re going to love knowing how to avoid the bad surprises that often happen to the “we’ve got this” banks.

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Is Your Strategic Plan Out of Alignment?


I believe most people tend to be easily distracted.

One of the hardest things to do is get everyone and everything aligned on the few things that matter to the profits at your bank…yet this “intentional congruence” is one of the most important practices you must follow if you want to grow and prosper.

In this episode, I want to share with you a concept that has transformed the strategic planning results for hundreds of banks, increasing profits by 20–50, even 100% in one year.

If you’re the kind of person…

  • Who is happy with your strategic planning process,

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How to Get Everyone in Your Bank Thinking Like a Marketer



Subject 1: 3 secrets to prospering in any economy

Subject 2: A “magic bullet” that makes your marketing accountable for every dollar

Subject 3: How to “turn off the noise” and finally get marketing that works

I believe accountable people make the world go around.

In this session, I’ll show you how to get everyone in your bank thinking about how to go get the next best customers at premium pricing.

If you’re the kind of leader who has the traditional marketing department and they do “their thing” and nobody quite understands the why or the how except those in the department,

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The 3 Most Regularly Violated Marketing Principles that Cost Banks MILLIONS



Subject 1: 3 marketing mistakes that cost banks millions

Subject 2: How these 3 marketing myths are stealing your profits (and you’d never know it)

Subject 3: How to turn your marketing team into a profit center in 3 steps

I believe there are hundreds and thousands of ways to do any one thing—but there’s only ONE best way.

In this episode, I’ll show you how banks destroy their potential by violating little known, yet powerful marketing principles.

If you’re the kind of leader who is thinking,

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How to Create “Tell Everybody in Town” Customer Service Experiences


I believe people love to have positive attention lavished on them.

In this episode, I’m going to show you how to take your already good customer experience and turn it into an experience your customers can’t help but talk about.

If you’re the kind of leader who is frustrated by the lack of consistently “over-the-top” customer service in your bank—where most of your customer encounters are fairly good, but not all of them—and you’re not hearing “wows” pouring in daily, then you’re going to love discovering how you can transform it quickly and permanently.

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How to Move Every Line Item in Marketing from Expense to High-Return Investment


I believe most everything in life should carry its own weight.

In this session, I’ll show you how to create massive ROI from every marketing dollar AND know how to prove it!

If you’re the kind of leader who is rubber stamping a marketing budget that has a few tweaks from the year before and you’re are wondering if any of your marketing is actually getting a result, you’ll love this session because I’ll show you some proven research that you can use right away to improve results.


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Marketing Makeover–How to KNOW You Are Getting ROI from Every Marketing Dollar


I believe that people want to work with people who “get them” and are all about their success.

In this series, I’m going to show you how you can transform the marketing ROI so that every dollar you invest gives you $5–$20 back (or more) to your bottom line.

If you’re the kind of banker who feels like your marketing department is already targeting the very best, low-risk, high-profit prospects—and they’re getting them—you’ll love this because I’ll show you how to speed that up.

If on the other hand,

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