I believe that it’s fun to win.
In this session, I’m going to share with you a way to help your lenders win more and better deals.
If you’re already bringing in nice deals and you’re fairly happy, you’re going to love this episode. I’m going to show you that, with that base, your lenders can bring in so much more and at better pricing.
On the other hand, if you are frustrated that you have a few lenders who are doing all the deals while the others don’t seem to catch on and replicate their results,
There are only three ways to grow your bank…
#1. Get new customers. (Everyone focuses on this growth lever, but it’s the most difficult and most expensive…)
#2. Sell more to your existing customers. (More on how to do that in a moment…)
#3. Keep the customers you get from method #1 longer.
In banking, if you’re doing #1 the right way and attracting A+ quality customers, getting them to happily pay premium pricing for the added value you bring, then your…
…BIG HIDDEN OPPORTUNITY is in keeping them.
You’re in luck…
At conference, after conference, after conference, when I speak to audiences of bank executives the talk lately has been “culture, culture, culture.”
Much ado about culture…why?
There’s good reason. Culture is proven to be the leading predictor of YOUR future growth and profitability.
Read that again…
CULTURE is PROVEN to be the LEADING PREDICTOR of future growth and PROFITABILITY.
Take that in for a moment.
That’s a scary statement for most bankers, heck for most business leaders anywhere. Most think culture is this touchy-feely,