If your marketing department is like a lot that I’ve seen, it’s filled with “creative” types. They make things that are pretty, produce lots of “stuff,” and throw great parties.
But when it comes to quantifying ROI, well…who wants to talk about that uncreative stuff, right?
Where did they get that attitude? They learned it in marketing school. But quick, name a few marketing professors who’ve made a fortune with their marketing strategies.
It’s not that they aren’t teaching anything. It’s just that they are usually setting their students up to succeed brilliantly in 1992.