Fortune cookies and horoscopes are miracles of marketing. They predict something that happens to almost everyone every day (“You will meet someone new”) and somehow make you feel like it was written just for you.
Well, sometimes. That worked a lot better when I was ten. Nowadays, I’m not likely to be impressed unless every Sagittarius on Earth is run over by a guy named Keith on the same Tuesday afternoon.
On the personal level, I’d like to see a fortune cookie that starts off, “Hey Roxanne! Gorgeous blouse.” I’d look down (“How did it know?!”) and then keep reading.
Chasing your tail is never a flattering or productive exercise. Most executives are exhausted by the constant need to “run” the business. Can you relate?
Michael Gerber’s The E-Myth Revisited, talks about something that can make your life easy — The Franchise Prototype.
Think McDonald’s. Think Starbucks. Think UPS.
Successful businesses create impenetrable systems –“the system runs the business, and the people run the system.”
Every possible problem, obstacle, delay, or roadblock that could stop you in your tracks is worked out before you bring it to the masses. The model of success is created and then proliferated.
If you want to excel, you must excel at implementation of every policy and procedure you roll out. Here is a 10-step template to make ensure each implementation rocks.