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Extraordinary Banker™
Extraordinary Banker™ Issue 5, 2007
It’s long been said that “if you cannot measure it—
you cannot manage it.” Nowhere is this more true
than with direct and internet marketing campaigns,
where the necessity of examining what works and what
doesn’ t directly influences the bottom line.
Extraordinary Banker™
Extraordinary Banker™ Issue 3, 2006
The impossible is now a reality. Miracles do happen to those who approach business consciously. Sometimes the easiest way to learn how to do something well is to first learn how to really mess it up—so you can avoid those things.
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