Sales Marketing
No More Snake Oil Sales
Whether you are in direct sales, answer the phone for your company, or program computers, a large part of your job every day includes selling. You may be selling your ideas to a peer or boss, or selling a tangible product to your customers, but you are always selling.
Sales Marketing
Banks Miss Mortgage Opportunities More Often Than Anthills Have Ants
It happens every day, all day, in almost every bank. The phone rings. A well-meaning staff person answers politely. The inquirer asks, “What are your mortgage rates?” to which the well-meaning staff person begins to list the rates, thanks the caller for calling, and sends that person on to the next bank or mortgage company to get their mortgage. They make no attempt to help! Our research shows this happens more than 95 percent of the time.
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