Extraordinary Banker Magazine:
The Magazine For Community Bankers:
It is starting to look fun again! After years of hearing of pain and sorrow from so many bank executives, the tide seems to have turned—bank executives are optimistic again and deciding to take advantage of opportunities for breakthrough results.
That’s good news as long as we’ve learned from the challenging times so we don’t ever blame the economy again.
We know the economy will tank again—that is for certain. It is our job as bank executives to protect our banks from bad economies…that is what extraordinary bankers do.
This edition is focused on helping you look at what matters—the fundamentals that should be non-negotiables.
- Does your strategic plan have strategies? Does it allow for a performance breakthrough that is sustainable?
- Will it keep you out of trouble?
If your plan isn’t solid on those, it’s not the right plan. Let’s face it, most are nothing more than a list of goals disguised as a strategic plan—and just barely disguised at that.
We’re also giving you marketing distinctions that your competitors do not want you to have. It begs the question you may have been avoiding: Does your marketing department lose money, or does it create a massive ROI while lowering risks? Most do the former, but that won’t be the case after you read this issue and get your marketing strategy down cold.
While there are many things you will want to do to maximize what is left of 2013, it’s most important to get your systems down so that no matter what comes your way, you have the strongest customers with the least risk and get the most profitability from those relationships, with each of them being an evangelist about the great value you add.
If you have that, nothing can rock your boat or steal your mojo. So this edition is about getting your mojo back and keeping it.
To your mojo!
CEO, The Emmerich Group
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This magazine is for bankers who KNOW that there is always room for thinking smarter, executing better, and rewriting the rules.