Extraordinary Banker Magazine: The Magazine For Community Bankers:

Dear Extraordinary Banker®,

It’s August, and the long hot summer is coming to an end. I hope you got your toes in the sand and took an opportunity to invest time with your family and get some R & R.

As we start to look ahead to the fall, you’ve probably got your sights set on your strategic plan for 2016.

I have the advantage of reviewing hundreds of bank strategic plans over the last 25 years, and, like the old Clint Eastwood movie, I’ve seen the good, the bad and the UGLY. In this issue, we’ve culled through all of the best practices we’ve discovered…the essential pieces that we know exist and are vital to the strategic plans of the top community banks.

And honestly, the pieces that make a plan great aren’t the ones you might think of…and they’re probably not the ones you heard from your facilitator at last year’s retreat.

They are the key missing link between ink on paper, shoved in a binder, and a plan that guides action and accountability.

Throughout this issue, we will show you those key pieces. Take note. Apply what is here in your planning for 2016. Share this issue with your executive team and your board. (If you’d like complimentary copies for your board members, please call us at (952) 820-0360).

A plan that drives ever-increasing profitability by systematically acquiring your next best customers, creates clear quarterly, monthly, and weekly actions for everyone in the bank that lead directly to that goal, and includes built-in accountability for results should not be the rare exception that it is in banking…it should be the norm.

Which plan will you build for 2016?

Roxanne Emmerich


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