The Proven Secrets Guaranteed to Close More Deals at Premium Pricing
In this latest book for bankers who want to close profit-rich deals, bank culture expert Roxanne Emmerich is joined by veteran sales trainer Terry Slattery to bring you a sales system that gets your bankers recognized as problem-solving experts worth attention, respect…and premium pricing.
If it feels like sales, you’re doing something wrong! Finally, a sales system that allows you to uphold your dignity by being recognized as a problem solving expert worth attention, respect—and premium pricing.
Most bankers simply don’t have the confidence or skills to sell your bank’s unique benefits. This guide will upgrade their skillset and boost their confidence!
Are you tired of being bid up against 3 to 5 competitors…and losing?
- • Do you wish you never had another client who “shopped around” at renewal time and caused you to “match?”
- • Do you really want the business on your books where you matched pricing?
- • Are you finally ready to put a stop to the “We can do this deal if we match the pricing” conversation?
Here’s our latest example:
We recently closed a $5.4 million loan with a great company one hour away from our nearest branch. There had to be a hundred banks closer than Blackhawk. Proximity wasn’t important nor was price. At no time in all of the discussions, did the issue of price come up.
When the principals closed the loan in my office, they remarked that our way of doing business was nothing like they had ever experienced before. It showed skeptics of the Profit-Rich Sales™ process that you can get premium pricing even in a cutthroat competitive environment.
—R. Bastian, President, Blackhawk Bank
Consider what it would mean if your closing ratio was 90 percent on all sales presentations AND you were being consistently paid a premium over your competitors. What would it mean if you understood all the rules of the game more completely, so that you encountered fewer surprises and had more control over your sales cycle? What if the all-too-common “sales slap,” where your prospects end up dictating the deal from start to finish, could be avoided completely? Is it worth the effort to learn a system that guarantees these kinds of results? Clients have told us time and time again that it is.
Once you begin to implement the Profit-Rich Sales System™ results will inevitably follow, just as they have for thousands of people before you.
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What people are saying about Profit-Rich Sales:
Finally… a book that realizes bankers bring value to a deal that transcends commodity, and sets forth a simple, step-by-step process to ensure we get paid what we’re worth!.— A. R. McDonnell Jr., CEO , Citizens National Bank
We never even dreamed we could get a net interest margin of 6. We increased net interest margin by about 100 basis points in just one year. It’s just like you said, the A plus credits now bring in A plus credits.. and they don’t expect us to match pricing.— K. Beckemeyer CEO, Legence Bank
Roxanne Emmerich® strikes gold with this must read for all bankers. This book draws the map that can create major shareholder value!— J. Schmid, President, American National Bank, Omaha, Nebraska
I tell our lenders when we hire them, “Forget what you know about sales. Our sales system works and THIS is the one we’re following!— O. Morgan, President and COO, Star Financial Bank