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The Countdown is on for the Best Banks in America Super Conference!


2017 Best Banks in America Super Conference

Join Us to Gain Access to Our Most Powerful Strategies, Templates and Actionable Blueprints to Build a Stronger, More Lucrative and More Successful Bank 

“Roxanne showed us how to double our growth. We hit our loan growth goal for the year by the end of June…in our first year with Roxanne Emmerich’s help! We’ve had employees in banking 20-30 years who say they wish they’d started this program 20 years ago."  

C. Floyd, CEO & President, First National Bank of Syracuse #2 on 2016 SNL Top 100 under $1 Billion, 3-Time Banky Award Winner 

Introducing the

Best Banks in America™ Super Conference

Where the Ambitious and Elite Results-Oriented Bankers Gather to Share the Power Secrets of the New Game of Banking

Imagine...You in a Room with America's Top Bank CEOs as They Reveal ALL Their Best-Kept Secrets to Predictably Catapult Your Profits...with Less Risk

"I've attended 24 years of high-performance networks and affiliations. They all have magic formulas and calculations to tell me how much more money I can bring to margins and profit. The missing ingredient was "how." We finally found an integrated system of both numbers and understanding with Roxanne Emmerich's system. We have a real program that has translated to high energy and commitment for every single employee. It works!"


R.L. Harmon Jr., Chairman and CEO, Bank of Tennessee

Why Should You Attend?

This is a unique experience unlike any other banking conferences or events you may have attended and is entirely focused on 4 key things: Revenue generation, strategic and profitable growth, proven systems to command premium pricing and open sharing of best ideas with other Best Bankers in America.  

  • It is NOT about delivering boring, dry vendor pitches. Go to any of the other banking conferences to hear that. We're bringing in highly successful bankers and business speakers to show you how to be more effective and successful.
  • It is NOT just about "positive thinking" and motivation – although you will feel highly motivated when you leave. "More motivation" is a far too simplistic answer to the tough problems. You need ANSWERS, clarity and solid, proven advice – which is exactly what you will get when you attend. 
  • It IS about providing you with the ONLY opportunity to see, in great depth, exactly how your peers are breaking through their current growth, profit and staff limitations to achieve phenomenal new levels of growth and income. 
  • It is also about you getting to spend 3 full days with other ambitious and results-oriented bankers who are "heavy users" of my strategies and methods, many of whom have been with me for years and can attribute huge increases in their growth and profitability because of the business-building strategies I've given them. 

Here's How to Move Your Bank Beyond Being Transactional toTruly Transform and Even Transcend ...Forever


The Best Banks in America Super Conference is put on by the The Institute for Extraordinary Banking to take ambitious, elite, results-oriented bank executives and board members on an illuminating journey to explore how greater purpose, joy, and meaningful impact create fierce brand loyalty and marketplace leadership and deliver exceptional profits.  

  • What’s possible for you?  
  • You could catalyze a community of raving fans who eagerly wanted to spread and share your brand.  
  • You could SCALE faster by empowering your team around a greater vision. You could attract and keep real “A-Players.”  
  • You could deliver a true impact on your community.  
  • You could build a legitimate competitive advantage that attracts the best customers all willing to pay you much, much more that all your competitors.  
  • You could create a sustainable system to catapult to the top 10 percentile of your peers in every metric that matters to you—ROA, NIM, Loan Growth, Deposit Growth, Loan Quality, Efficiency Ratio…  

Not only can these concepts drive your bottom line, they create a sustainable competitive advantage, re-igniting everything you do with more joy, happiness and meaning to fulfill a higher purpose for good.  

At the Best Banks in America conference we’ll start with… 

How Can You Assure You Will Be One of the 2000 Banks Left in 2022?

IF history repeats itself, the demise from 16,000 banks in 2008 to less than 5800 in 2017 means we’ll only have 2000 banks left in 5 years.  

The Problem...VUCA—a trendy managerial acronym short for volatility, uncertainty, complexity and ambiguity. It’s the “it’s nuts out there” acronym.  

Brilliant minds predict banking is at the top of the list of all industries ripe for VUCA—the kind that has taken out over 50 percent of an industry in a year or two. Thus, the “it’s nuts out there” concept…  

The challenge is your team might be blind to it because you’re having a record year…and who isn’t?  

As a leader, you know how hard it is to change the necessary behavior during good times…but some are.  

The problem is the myths—those “truths” still talked about at most conferences and banking schools that just aren’t so.  

Do your people fall for these accepted-as-fact bank-destroying myths that the people at the Best Banks in America don't believe?  

Myth #1: New Accounts is a Good Measure of Success: When 87% of those new customers are unprofitable...and for banks up to $2 Billion, your top 100 customers account for anywhere from 50 to 140% of your profits, could you think of a worse metric???  

Myth #2: NIM Compression is a Given: Leading the pack of those bankers that won't survive are those that can't figure out how to get their NIM up over 4—actually, closer to 5.  

Myth #3: You Can't Command Premium Pricing on A+ Credits: Not only can you, you MUST if you want your bank to be around in 5 years. Good luck if you can't get out of the commodity game or try to do it with the "we have good people" and "we have good service" stories. That's what every bank says—and they don't believe it and they sure won't pay more than 25 basis points more for it—and that's not enough.  

Myth #4: Advertise CD Rates When You Need Deposits: Now...that's crazy! Your cost of funds goes through the roof AND you know those customers will dump you like a rock for a better rate just when you most need more deposits.  

Myth #5: A Sales Culture Happens When Sales Training, Goals, and Incentive Pay are Put in Place: Actually, thousands of banks have tried that and have little to no impact on sales results—certainly nothing sustainable. Unlike most bank CEOs who attempt sales training in hopes of growth and premium pricing, discover the secret formula of substantial and sustainable results. Note, it has little to do with sales training, goals or incentive pay.  

The list of myths still taught at many conferences and banking schools goes on—but if you look at the trend line of banks, you can see, banks who believe these things are falling like flies.  

In 2017, now more than ever before, if you don’t forge full-steam ahead, you risk losing the precious ground you’ve worked your entire career to take.  

Grew Core Deposits Quickly

"We set our goal to grow our core deposits by $1 million dollars a month, $12 million for the year, and through the first quarter of 2015 we are up $7 million. We believe what we are doing with The Emmerich Group is making a difference!"


S. Jones, President, Home State Bank

Message from the Founder

Welcome, I’m Roxanne Emmerich and I’m the Founder of the Institute for Extraordinary Banking—an organization I started during the great recession to save community banking and all the benefits communities receive from having entrepreneurial and community-minded banks as a backbone for those. communities. When Gallup identified “banker” as the least respected profession, I was concerned not only for our industry—but for the people who need our industry to thrive so that they can thrive. I started as an ag and commercial lender, ran a denovo, started two denovo’s as a key investment partner, and have spent 27 years working with the best banks in the country as the CEO of The Emmerich Group—the only firm that bring high performance to banks through integrated strategy, marketing, sales, culture and service iron-clad systems.

I’m committed out of my mind to save community banking—if community banks go down, so goes communities and then America. And I know that one of the problems with community banks is they fail miserably about how to differentiate themselves. That’s why I started the Institute was to offer the “Banky” Award—a clear way for people to choose them and pay them more. I also realized that there’s a lot of bad information out there and that is why so many bankers couldn’t work any harder are not probably going to make it—they’re working off the wrong model so there is nothing they can’t do to not be “disrupted.” That’s why I started Extraordinary Banking TV for execs and board members to get the right information from the very top performers. I welcome you to attend the Best Banks in America Super Conference to see what is possible for you with the tools and the insights shared by others who are the best of the best.

And now, I'm sponsoring and facilitating what I believe will be the best conference this year for community bankers...  

2017 Best Banks in America™ Super Conference & Extraordinary Banking® Awards Ceremony

Advanced 3-Day Conference Focused on Helping Banks Break Through to the Top of Peers in Every Critical Metric

At the Marriott Hotel, Minneapolis, MN On September 11th through 13th

"We not only met EVERY goal in ALL our branches, but we exceeded many of our goals by 100 percent! Our entire organization acts like a team! I can't imagine any CEO who wouldn't want this."


C. Hoffman, President & CEO, Richwood Bank
2015 Extraordinary Bank of the Year™ Award Winner

Here's What You'll Get When You Register for the Best Banks in America Super Conference 

  • The Proven, Ready-To-Use, Specific, Revenue-Boosting Strategies. No other conference or event in the banking industry delivers as many usable, tested and proven strategies, examples and tools for attracting more clients and closing more sales. When you leave, you'll have dozens of ready-to-use, actionable sales development tools you can take home and instantly apply in your bank to generate results fast.  
  • To Hang Out with Winners—Not Whiners. There is a positive energy and a willingness to share at Roxanne's conferences that is unlike any other in the industry. Plus, the people who attend Roxanne's conferences are ACHIEVERS. When you attend you'll be impressed not only with the incredible success, growth and results these banks are achieving, but also their generosity and willingness to share their strategies with you. If you struggle with developing A+ quality clients and you’re not happy with your team’s ability to get premium pricing on the highest quality prospects, you need to be here, with us, learning and soaking up the energy.  
  • An Amazing Lineup of Speakers and Experts. Every year, we bring in top-notch, world-class experts and speakers that present on everything from sales-generating plans to business strategies that will increase profitability, personal development lessons that will give you the kick-in-the-butt you may need, proven business-growing ideas, real-world examples of other bank's successes, and more. Our attendees say every year that they are always over-the-top impressed with the caliber of speakers that we bring in for this event and the takeaways they go home with from the speakers are ones that directly impact their business.  
  • The Profit-Rich MasterMind Executive Exclusive. Executives rave about the process Roxanne takes them through to breakthrough the roadblocks that had them stuck. Hearing other great bankers break through those limitations one after another will give you a notebook full of ideas you can implement within weeks.  
  • The Contest for The Car – And The Unbelievable Revenue Generating Ideas You’ll Get From Hearing from The Top Three Banks. Every year, the Institute holds a contest to determine the Best Banks in America. Hundreds of banks have received the Banky™ award—a differentiator like the Grammy’s and Tony’s that prospects are willing to switch and pay more for and, each year, one is chosen as the Best Bank in America and receives…a car! And, Roxanne, our founder’s philanthropic passion of building schools in Africa is supported with a donation of $10,000 to build a school in Africa in the name of the bank.  
  • The Battery-Charging Experience. Year after year, people RAVE about the life-changing experience they have when attending this conference – and this is not a "rah-rah" motivational event, although you will leave feeling highly inspired. In fact, it's difficult (if not impossible) to leave this event without feeling a fresh new excitement about your bank and confidence in yourself to hit your biggest goals.  
  • The Tangible Return on Your Investment GUARANTEED. Every year we make the same guarantee: At the end of the conference, if you don't feel absolutely certain that the content, speakers and takeaways were worth FAR MORE than the time and money invested to attend and that you can use them to generate a massive return on your investment, we'll refund every penny you paid PLUS up to $300 in documented travel fees. Who else makes that kind of guarantee on their conference? That's because other conferences are filled with tired and unproven ideas or pitch fests. We focus the entire 3 days on how we can make you more successful in generating profit and giving you the Breakthrough Banking® Predictable Success Blueprint you can start to apply and see returns from within weeks! 

The Only Conference PROVEN to Show You How to Become a Top-Performing Bank 

"Our ROA is 2.23, our ROE is 17.5, and our net interest margin is 5.28. We increased net interest margin over 100 basis points while we were up against Farm Credit undercutting us every day. We can't say enough about The Emmerich Group and the difference it made for us."


K. Beckmeyer, President & CEO, Legence Bank
3-Time Banky Award Winner and Finalist



Tickets for 2 executives or board members is just $995 and $695 for each additional executive or board member you bring 

(Regular Retail Price is $2,495 per person. You save $1,997.50 off each person) Early Bird enrollment ends July 10th AND, because of registrations already booked, we only have seating available for an additional 82 that respond. It will sell out.  

We Make a DOUBLE GUARANTEE You’ll Make At Least 10X Your Investment or It’s FREE! 

Our "You-Gotta-Be-Kidding-Me" Grand Slam Satisfaction + Results Guarantee

We're so convinced that this is the only "must attend" event in community banking and that you'll get more bank-building ideas, tools, blueprints, and strategies in these three days than you'll get the entire year outside the Community Banking Super Conference™, we're willing to take more than our fair share of the risk, just to make it easy for you to say "maybe"... your tickets and attend the entire event—all three days. If by the end you feel it wasn't worth the investment, just hand in your conference materials and tell one of our team members, and we'll refund every penny you paid for your conference tickets. PLUS, we'll pay you up to $500 in documented travel expenses per person from your bank. Yes, you read that right—you can attend the entire event, and then decide if it was worth the investment.  

But we don't stop there...we also guarantee your results. If after six months you've implemented at least five of the strategies we're going to show you, and you've not seen AT LEAST a 10-times return on your registration investment, we'll refund your full paid registration fee.  

Registration is simple and takes just a few moments…act now, before we hit capacity, and are forced to leave behind those who delay. 



  • Call (952) 737-6730 between 8AM and 5PM Central, M-F
  • Register online now in less than five minutes  

I will say that this IS your path to building an elite-level bank. Past attendee banks of all sizes and every conceivable condition become peak performers across all key areas and move their needles far beyond what they thought possible.  

NOW is the time for action.  

See you at the conference,  

Roxanne Emmerich CEO - The Emmerich Group 

September 11-13, 2017

Minneapolis, MN

Meet Roxanne Emmerich

Host of and New York Times Bestselling Author

You're Protected by Our 10x Results or Your Money Back DOUBLE Guarantee

If by noon the second day, you’re not cured of your disbelief, once again giddy with excitement about the future of your bank and thoroughly convinced that this is the most valuable three days you’ll invest all year, simply say so to any member of my staff and we’ll refund your ENTIRE investment, plus, pay you up to $500 per person for documented travel expenses. 

OR…stay for the entire event and if after three months you’ve fully implemented at least five of the ideas we’ve shared and haven’t received a tenfold return on your investment in this bootcamp, we’ll refund your entire registration fee.

Here's Why Bankers are Raving About Super Conference & The Emmerich Group

"Net Income Increased 125%"


"We Don't Compete on Rate Anymore!"


"Cross-Sales Average 5+"


"A Road Map for Success"


"Efficiency Ratio Cut by 15% & ROA up 98%"


"14% Leverage Ratio - Putting Capital to Work for You"


"The Wonders of Growing Loan and Retail Growth Side-by-Side"


"36 Conversions for $61 Million"


"What it Really Takes to Get to The Top Percentile in Your Peer Group"


"How to Find Your Target Market and Reach Them"


"Up over 47% in Net Income in One Year"


"Every Customer Brings a Friend and Stays for Life"


"How Extraordinary Mystery Shopping Scores Can Be Turned Into Revenue"


"Getting to a Cross-Sales Ratio of 5 in Less Than a Month"


"Voted Top 10 Employers in Washington State"


"Getting to a 5 in Cross Sales Ratio"


"Top Places to Work in Iowa for 3rd Consecutive Year"


"We've Had Some Really High-Quality Hires This Year"


"$400 Million in Assets and Record Earnings of $6 Million"


"How to Achieve Record Loan Production With Your Managers"


"The Number One Thing You Can Do This Year


"Increasing Non-Interest Bearing Deposits by Over 100 Basis Points in One Year"