Why The “Hunter-Farmer” Approach Is Flawed And What You Should Do Instead

The “hunter and farmer” model of sales is so broken in most banks we see, it’s not even funny anymore…

There’s a long list of so-called-sales-trainers that have tried to get banks to train their way out of the problem, but all of that is like a Band-Aid® on cancer…

So today, let’s strike the root of the problem in sales:

Wrong people in the wrong seats.

See, when we hire sales people we’re looking at all the wrong measurements (and sadly, some aren’t looking further than a resume).

Eighty-percent of sales results are driven by emotional intelligence.

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What to Do if You’ve Tried Sales Training and Still Don’t See Results

What if you’ve put together a great incentive program…and it’s not working?

What if you’d had phenomenal sales training…and that’s not working?

Perhaps you’re solving the wrong problem.

If fact, research shows that emotional intelligence has more to do with sales results than anything else. And, knowing what it is that most matters about the emotional intelligence can create a transformation in your sales results.

In fact, 80 percent of sales results are impacted by and driven by emotional intelligence.

So, how do you start to understand the emotional intelligence of your people and how to hire in the right people into the right spots?

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