Reevaluating Values: What Stands the Test of Time [VIDEO]

As we celebrate the Fourth of July, it occurs to me that one of the beautiful things about this country is the wisdom that was brought to us by our founding fathers and the degree to which they stood by those principles, and how those principles mattered to them; how they could see what didn’t work in other countries, and wanted to bring something forward into a new country that they knew would work.


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Customers and Prospects Demand Excellence in Stressful Times [VIDEO]

Now is the time that customers and prospects demand that you are excellent at what you do. I have a friend, and a vendor to my business, who told me that because a big chunk of his income comes as a result of community banking,  he thought he should switch over his account and work with a community bank.  So, for the first time in his life, he went to a community bank and opened an account. Astonishingly, he said there was (more…)

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How to Manage for Profit in Challenging Times [VIDEO]

Challenging times require great transparency of information going to the executive team and also going to the board. For instance, if I’m a bank CEO, I want to know if the account managers who are assigned to my current top 100 and top 1000 customers are in contact with each one of them, or if they’ve just left a voicemail, or if they’ve actually had communication. I want to know (more…)

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What You Should Be Communicating to Customers Right Now [VIDEO]

It’s never been more important to make sure that you’re talking to your customers in ways that matter. I bring this up because I just got done doing a live recording with some of the smartest marketers in banking across the United States, and I saw some tragic errors on their websites and some tragic errors in their press releases. (more…)

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Increasing Productivity and Accountability in the Midst of Chaos [VIDEO]

Challenging times require that people understand exactly how they tie to profit and they know how to do it on a daily, weekly, quarterly, monthly basis. When you are communicating with your team members, it’s never been more important to keep them out of busy work and keep them into the right productive work. And let me assure you, many times they are confused. (more…)

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How to Avoid Layoffs: Tie Every Person to Profit [VIDEO]

During difficult times, everyone must know how they tie to profit, and become a master of the actions that allow for them to move their correct critical drivers—the leading indicators that move the lagging indicators. You see, during difficult times like this, one of the big mistakes that a lot of executives do is they start doing some massive layoffs. When in fact, if everyone ties to profit, there is no need for those layoffs. (more…)

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Now More Than Ever You Must Focus on Revenue [VIDEO]

Challenging times require very focused revenue creating activities and fast. So the natural response for many executives during times like this will be to cut all the expenses, the very ones that in many cases would be what would take them ahead at the end of this and have them stand out (more…)

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You Can Double Profits without Adding More People or Expense

I believe that everyone wants to feel special and be treated uniquely according to the specific needs and wants. And when it comes to sales, some prospects are more special than others. 


Research shows that for banks up to 2 billion in asset size, that their top 100 most profitable customers account for between 50 to 120% of their profit. 

In this blog,  I’m going to show you how to find another 100 just like them so that you can double profits without adding more people or expense, and build a plan to get all the most profitable customers out there,

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